Elizabeth Ruth: Marketing Yourself

Elizabeth Ruth is the owner and chief copywriter for E.R. Marketing Services, a marketing company that gives business owners the structure to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and email newsletters.

She created a system with a personal connection. She would meet people who were so passionate about their business, go to look them up online, and their content was flat. It didn’t have their passion. She asked them why there was a disconnect between how they express themselves in person and how they’re represented in their online digital marketing.

They were all using traditional marketing agencies, who would research them and write something up cold. Elizabeth would rather get to know them. In an interview-style approach, she can get them to open up. And since she’s not part of their business, she asks the questions the customers are going to want to know. She helps them stop hiding behind what they think customers will want to see and show their authentic selves.

When Elizabeth was growing up, the eldest of three, her mom stayed home. Her father had a corporate job and always came home and told stories to entertain them. Elizabeth was most interested in how people interacted or responded to certain situations.

Elizabeth decided to be a Mary Kay consultant in her twenties because she liked…